So, um WTF is Galaxolide??

Galaxolide is a synthetic musk compound that is widely used in the fragrance industry. It was first synthesised in the 1960s by the Swiss chemical company Firmenich, and it has since become one of the most...

Where and when did perfumery begin?

Perfumery, the art and science of creating fragrances, has a long and rich history that dates back thousands of years. The exact origin of perfumery is uncertain, but it is believed to have begun in...

What the &!?@$$ is an Aldehyde in perfumery?

In perfumery, aldehydes are a class of organic compounds that are used to create a wide range of fragrances. Aldehydes are characterised by a characteristic structure, which consists of a carbon atom double-bonded to an...

Explaining the chemical structure of JASMINE

The fragrance of jasmine is composed of several volatile organic compounds (VOCs) that are responsible for its characteristic aroma. Some of the key chemical components of jasmine fragrance include:Jasminum Grandiflorum Aldehyde (JGA): A fragrant aldehyde...

Explaining the ingredients used to make aquatic perfumes?

Aquatic perfumes are fragrances that are designed to conjure the fresh, clean, and oceanic scents of the sea. To create these fragrances, perfumers typically use a combination of natural and synthetic ingredients, including essential oils and aroma...

Does skin colour effect perfume?

The unique tint and depth of an individual's skin can impact how a perfume smells on them, and the shade of your skin tone, warmth, or coolness, can be one of several factors that can influence...

What is a ROSE?

This highly evocative and emotive flower, instantly recognisable yet deviously complex. Let's break it down. The fragrance of roses is composed of hundreds of volatile organic compounds (VOCs), which are responsible for their characteristic aroma....

Why is Musk often referred to as 'Animalic'

Natural musks are historically fragrances that are derived from animal sources, such as musk deer, beaver, and muskrats, thus giving them an animal-type olfactory character. Here are some examples of animal-derived musks, although these practices are no...

Do Pheromones work on human behaviour?

Well its that time of the year again when this question seems to peek for L-O-V-E Month. Pheromones are chemicals that are produced by animals, including humans, and are used to communicate with others of...

What is L-O-V-E 🌹

This month of February we peel back the mysteries of this human emotion.

The Theory of Smell (Olfaction)

The Theory of Smell (Olfaction). Biologically, how does this work? Well the answer it seems its still not 100% clear. Which is not surprising, considering the mysterious, intangible and evocative nature of aroma.

Gourmande, the fragrance family designed for celebrations

Gourmand (Go), the edible note, our most recent addition to the disparate lexicon we call 'fragrance families'. One thing we can agree on is this 'edible' family is addictive, "it makes you hunger in all...

Anosmia explained

Anosmia explained. Anosmia is a condition, where either by birth or by accident we lose the ability to smell. 

Why smells elicit different emotions between people?

Why smells elicit different emotions between people? This is the beauty of the art and science of olfaction. Strictly speaking, no aroma is bad (or good), but rather it is the emotive processing we give...

The Aroma Chemical Brothers

Chemicals....the name sounds so synthetic, so harsh. It conjures visions of mad (and often evil) Scientists working in their lair-come-labs almost always purched ontop of a cliff with lighting striking in cross-silhouette. But nature is...